Our Development Approach

The problem with most sites today is that they assume a visitor is going to know where to click. This is almost never the case. Research on human attention span indicates that a visitor will leave a site if they don't find what they're looking for within 30 seconds. Given the 100+ links on the main pages of most sites and all the corporate jargon and slogans they throw at potential customers, having a visitor find what they're looking for in a few seconds is a logistical impossibility.

What's that mean?

That means potential customers are leaving that site and clicking elsewhere. Don't let that be you. Our web development philosophy is that it should be inherently obvious where to click within 15 seconds.